Wagamama has launched a new "iconic" dish for Veganuary along with a new charity partnership which will allow one million meals to be donated to low-income families
In a press release wagamama said: "Guests at wagamama know that every Veganuary they can expect new and exciting plant-based flavours to nourish them.
"And this year is no exception as it launches a new vegan take on its much missed iconic kare lomen dish adding a Veganuary flourish to the regular menu which is already more than 50 percent plant based. "
This vegan 'chicken' kare lomen dish is comprised of udon noodles in a bowl of coconut broth with a "chilli kick", and topped with vegan teriyaki ‘chicken’, coriander, beansprouts and cucumber.
This dish will be available at wagamama restaurants throughout Veganuary, and will coincide with their partnership with The Bread and Butter Thing.
Wagamama's partnership with The Bread and Butter Thing
Set up in 2016, The Bread and Butter Thing brings low-cost food to low-income communities.
Those in need of support pay a fraction of the cost for food, which is sourced directly from manufacturers and retailers. It has over 40,000 members and redistributes to over 5,000 families a week who typically pay £7.50 for £35 worth of groceries.
Wagamama CEO, Thomas Heier, said: “At wagamama we believe in the Japanese philosophy of seijaku; finding calm and tranquillity in the midst of activity. In these challenging times it is important that we all continue to nourish ourselves and our communities.
"Typically, every Veganuary we like to surprise and delight our guests with a plant-based showstopper, but we know this Veganuary is a little bit different for families across the UK, so it is a privilege this year to support local communities through our newly launched partnership with The Bread and Butter Thing.”
Mark Game, CEO of The Bread and Butter Thing said: “We’re delighted to be entering this new partnership with wagamama.
"Its philosophy of nourishment chimes exactly with The Bread and Butter Thing’s work to ensure that people in low-income communities can access healthy, nutritious food for their families.
"By providing both food and funding to support the unseen but vital logistics that go into making The Bread and Butter Thing possible, wagamama will help us deliver over 1 million meals worth of food to our members who are making really difficult decisions between heating and eating, or even keeping a roof over their heads, in the toughest financial crisis of a generation.”
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