Iceland has today launched a live stream teasing its 2022 Christmas campaign.
The live stream shows Noddy Holder, Slade guitarist and the voice of ‘Merry Christmas Everyone’ and its iconic line ‘It’s Christmaaaaas’, looking extremely bored in an empty room.
The footage shows him passing the time and trying to remain patient. He is seen spinning on a chair, trying out some dance moves and even reading a newspaper.
But viewers of the live stream have been left wondering, what is he waiting for?
Take a look for yourself, the live stream is available on the Iceland website here.
Iceland has only said that more details will be released "soon".
Supermarkets release Christmas adverts
This comes as many supermarkets and retailers begin to release their Christmas adverts and promotions.
Aldi recently revealed its Christmas ad teaser, showing the famous Kevin the Carrot making his return in time for the World Cup. The advert shows the family of carrots in the airport awaiting a flight to Paris, but Kevin could end up... Home Alone.
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