Dragons' Den fans share their frustration on Twitter as another coffee company appears on the popular BBC show.
The ethically sourced and sustainable Caribe Coffee Co. entered the Den asking for £30,000 in exchange for a 10% share.
The family-run business started by Wilmer and Elle Carcamo combines "Elle’s business background and love of local and sustainable business with Wilmer’s Honduran heritage and family links to coffee", the company's website says.
The duo pitched themselves as not just another coffee company with sustainability and their farmers at the centre of their mission.
A man after our own hearts, @ToukerSuleyman- first in line for the coffee! #dragonsden pic.twitter.com/LOWolj7DEY
— BBC Dragons' Den (@BBCDragonsDen) March 17, 2022
But many viewers of the BBC show all took to social media to say the same thing.
One Twitter user said: "Not ANOTHER coffee shop!"
A second fan commented: "He's discovered a thing called,did he say coffee....wow, never heard of this."
While a third added: "A coffee Company ... not my cup of tea. (See what I did there?)"
Wilmer and Ellie leave the Den without a deal as @dragonjones turns down their counter-offer- but they certainly managed to warm our hearts! #dragonsden pic.twitter.com/zYlIkHdO6S
— BBC Dragons' Den (@BBCDragonsDen) March 17, 2022
Sadly, the Ango-Honduran couple left the Den without an investment but not with an offer or praise.
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"My heart absolutely wants to invest in you," Deborah Meaden said.
She added: "I don't think you've yet established your reason to be," encouraging the entrepreneurs to find their unique selling point.
Dragons' Den airs on Thursdays at 8pm on BBC One.
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