The Dragons' Den chocolate company that appeared on the hit show on Thursday has released a range inspired by the BBC programme.
Founders of Russell and Atwell, Steve Russell and Giles Atwell, brought their passion for chocolate and a very impressive history of making the delicious treats.
After thirty years working on world-famous chocolate brands including Cadbury, the duo set out on their own and took on the Dragons in the Den.
Here's what the Dragons thought of the sweet treat and how you can pick up your own.
Have to say it….. they were the best chocolates I’ve ever tasted in my life! (And I bloody love home made chocolates!) #dragonsden
— Sara Davies (@SaraDaviesCC) March 10, 2022
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The multi-millionaires were blown away by the chocolates with many of them taking to social media to share their thoughts during the episode.
Sara Davies posted: Have to say it….. they were the best chocolates I’ve ever tasted in my life! (And I b***** love home made chocolates!)."
While new Dragon Steven Bartlett wrote:"I can’t explain how good that chocolate tasted".
In the end, the chocolatiers opted for the blend of Peter Jones' retail background and Steven Bartlett's marketing know-how.
It’s a deal for Steve & Giles, as after some serious negotiations, @dragonjones & @SteveBartlettSC join them on their fresh chocolate business! Who else is hungry after all that? 🍫 #dragonsden
— BBC Dragons' Den (@BBCDragonsDen) March 10, 2022
The official show account tweeted: "It’s a deal for Steve & Giles, as after some serious negotiations,@dragonjones &@SteveBartlettSC join them on their fresh chocolate business! Who else is hungry after all that".
If you are indeed hungry after all, here's how you can get your hands on the chocolates.
How to buy the Dragons' Den chocolates
The chocolate makers currently have a Dragon's Den special collection for those with a sweet tooth to sample from.
The Golden Monty fresh chocolate dragon special is currently £3 via the website.
Shop the rest of the collection as well as its gift subscriptions and full range via the Russell and Atwell website.
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