New Dragon Steven Bartlett and Touker Sulyeman clash on Dragons Den

The two investors shared a heated exchange during the first pitch of the episode.

Wype, an environmentally friendly gel to moisten toilet paper, came into the Den looking for £50,000 and a 2% stake in the business. 

The eco-conscious firm appealed to both business tycoons but for different reasons.

The founders of Wype on Dragons Den. Credit: BBC

Steven Bartlett clashes with Touker Suleyman

Experienced retail investor Touker argued to the entrepreneurs that it would be easier to enter the market if they marketed themselves towards the baby market.

Suleyman advised that the "baby market is easier to sell" than changing retailer's shopping habits.

However, the new Dragon Steven Bartlett disagreed, arguing that their current approach is the "least saturated part of the market".

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Suleyman immediately interjected and told Bartlett to "never disagree with me" and asked the young investor: "What do you know about Business?"

Bartlett then defended himself, reminding him that he grew a 300 million pound company by the time he was 28 years old.

Tensions eased though after the Wype founders turned down Sulyeman's offer.

We don't take things personally, it's dragon's den, it's competitive, it's our own money so we all want to win.

That's exactly how it should be.#dragonsden https://t.co/CGTLc4dheW

— Steven Bartlett (@SteveBartlettSC) February 10, 2022

Turning to Bartlett, he said: "What happens in the Den stays in the Den".

Live tweeting the episode, Bartlett responded to viewers complaints about the way Touker spoke to the new Dragon.

Bartlett posted on the social media app: "We don't take things personally, it's dragon's den, it's competitive, it's our own money so we all want to win. That's exactly how it should be."