ADVERTISING and marketing experts Drakes Jardine are searching for a slogan, to be approved by the Bolton Strategic Partnership, which will help to create a new image for the town.

The idea is that all sections of the community will adopt the slogan after a major media launch next year.

The word that Drakes Jardine believe epitomises Bolton is "ambition". It's a good choice. The word summons up the image of a forward-looking town which wants to do the best for residents and visitors alike.

And we think that researchers have hit the nail on the head when they say that knowledge and awareness of Bolton outside the North-west is patchy.

Few who come here fail to be impressed by the town's sense of history, mixed with its modern approach to industry and shopping and its immense friendliness. But people who have not visited Bolton may be unaware of what the town has to offer.

Like us, the researchers believe that Bolton is a good "product". We are sure that a suitable slogan will be found which will help to sell it.

Their are enough groups who are working together not only to identify all Bolton's positive points, but to make sure the rest of the world hears about them too.

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