BOLTON bakery Warburtons has launched a new advertising campaign.

The company has now dispensed with the familiar television advertisements which featured real members of the Warburton family.

Instead they are concentrating on using off-beat humour to highlight ordinary people and their families in extraordinary situations.

The first ad, now showing, features a young lad embarrassed by his mother vacuum-cleaning her "dog car" used for her pet grooming business.

It is a Morris Minor covered in fur with big brown ears.

The boy, played by eight-year-old Ashley Saunders from Oldham, is embarrassed to be picked up from school in it - but once inside he opens his lunchbox to reveal sandwiches made with Warburtons bread.

The message is Forgiveness c/o Warburtons.

The second ad, Ice Dancer, features a father who dreamt of seeing his son play rugby but instead watches as he and his partner perform on the ice.

Then he eats toast at his son's flat and realises that "things could be worse."

The ads were created by Bartle Bogle Hegarty - producer of memorable campaigns for Boddingtons, Levis, Lynx and One2One.

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