A MAJORITY of European executives expect e-commerce to bring far-reaching change to the way they currently do business.

It is predicted that the Internet will revolutionise supply chains with today's e-commerce pioneers beginning to demonstrate that it can be more cost effective than traditional channels for making purchases. But how?

Through the integration of IT systems between business and their customers, the Internet enables them to be more predictable and know what is meant to happen, when and where, at a simple touch of a button. Efficiency levels will increase as the Internet can help build the supply chain that best fits them and that supports a compromise between cost, quality of service to customers, and product availability. It is also adaptable to all business types.

Today, the Internet can offer supply chain visibility by providing a total view of a business' products during their entire life cycle.

That means businesses not only have a view of goods when they're on the move or in the warehouse but at all stages from manufacture to final delivery.

Because this information is available on the Internet, it can be accessible from any of the business's computer terminals, enabling them to control inventory and to reduce stock holdings dramatically.

It is important, however, for businesses to remember that while technology may be changing the way they do business, the traditional methods of delivering products or services bought through web sites remain unchanged.

Most customers will want to know how and when to expect delivery, therefore ensuring that supply meets demand is of paramount importance.

Businesses should remember that e-commerce is not a simple additional system but one that has practical implications for the way their business is organised.

For further information about making the most of the Internet or for general business help and advice on Information Technology or e-commerce issues, contact Sue Warburton, SRB funded IT Adviser at Bolton and Bury Chamber's Business Link -- an accredited UK online for business centre -- on 0161-762 3300 or e-mail: swarburton@chamberhelp.co.uks