A MUM from Leigh has helped to get a rude poster for bra and knickers banned.

Christine Duxbury, aged 47, of Shelley Street, Leigh, was one of scores of complainants about the £1million campaign for the Satin range.

As reported in the BEN, Mrs Duxbury said the ads were sexually explicit and could harm the morals of children.

Advertising watchdogs ordered lingerie firm Gossard to scrap two of the saucy billboard adverts.

One shows the top half of a naked woman on a bed surrounded by undies with the caption: "Bring him to his knees".

Another has a caption: "If he's late, start without him."

But the Advertising Standards Authority said another advert showing a man kissing the naked back of a woman with the caption "Moan, moan, moan" was okay.

Mrs Duxbury said: "It isn't good enough. I want all of them banned. It's very sad if they need immoral posters to their products. There's no need for it."

The shocked mum of a 13-year-old claimed the posters, which had been on prominent sites around Bolton, were "sexually explicit" and harmful to children.

The advertising watchdog has agreed with her after receiving 47 complaints. One person had even written to say the posters exploited men.

Dawna Mitchel, from the authority, said: "We decided that they would cause serious or widespread offence and ordered that they be banned.

"The company has agreed to take down the posters and is in the process of doing so."

The watchdog had speeded up the normal process of dealing with the complaints because of their serious nature.

The posters were banned just a few weeks after they first appeared.

A spokesman for Gossard insisted that the adverts had not meant to offend and added: "It depends on the interpretation."

Gossard marketing director Angela Masella said: "Wearing Gossard lingerie makes women feel confident and ultimately sexy. Our consumers want and expect products and advertising campaigns which are bold and innovative."