FANS are flocking to the Reebok in response to Wanderers' flying start to the season.
Maximum points from their first two Premiership fixtures has put Sam Allardyce's shock troops on top of the table and seen a surge of interest with season ticket sales soaring and attendance projections going sky high.
The record-breaking, 5-0 opening day victory at Leicester sparked a rush at the ticket office, which has continued following Tuesday night's 1-0 home win over Middlesbrough.
From a disappointing 15,500 before a ball was kicked, Wanderers now say season ticket sales have soared beyond 16,000 and are still selling fast.
Wanderers' commercial director Gareth Moores explained: "A number of people have clearly been waiting to see how the team started the season and having started exceptionally well, they are beginning to come in their droves.
"People are sitting up and taking notice of Bolton Wanderers. People are sniffing success and believing in their team's ability to compete in the Premiership.
"It's fantastic."
The demand has caused headaches for Reebok officials, who were forced earlier in the week to issue an apology to ticket-hungry fans caught up in queues at the ticket office and frustrated in their attempts to get through on the phone lines.
Mr Moores conceded: "We know we need to get our telephone system sorted and we are addressing that but part of the reason for the surge in demand earlier in the week was the tremendous response to the 5-0 win at Leicester. Everyone suddenly came out to buy tickets, not only for the Middlesbrough and Liverpool games but also for season tickets and club memberships."
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