THE Northwest Development Agency has announced a new initiative to help the region's beleagured manufacturing industry.

It has appointed the Manufacturing Institute in Manchester to establish a Regional Centre for Manufacturing Excellence.

It will deliver a manufacturing advisory service to small and medium-sized enterprises in the region.

The Department of Trade and Industry scheme will provide a range of support measures aimed at increasing productivity.

They include:

High calibre consultants from a range of manufacturing specialisms who are able to visit companies to offer practical advice on improving productivity.

An enquiry service via a telephone hotline and a secure internet bulletin board.

Programmes and events for manufacturers across the North-west, enabling the transfer and exchange of information and best practice. Patricia Hewitt, the Secretary of State for Trade and Industry, said: "I am delighted that NWDA is establishing this centre.

"The Regional Centres for Manufacturing Excellence will act as one-stop shops, providing hands-on advice and practical aid to small firms."

The Manufacturing Institute, which was founded in 1994, is an educational charity which has a unique industrial/academic partnership.