Wanderers are giving supporters without season tickets a chance to guarantee their seats at the Reebok for the last 10 Premiership home games.
And the incentive in the "half season ticket" promotion is a free ticket for Wanderers' Boxing Day clash with Leeds United.
Matches to come in the second half of the season include the return "derby" against Manchester United plus the visits of Chelsea and Arsenal.
Tickets start at £175 for adults and £75 for children with savings of up to £35.
Supporters taking up the offer will be eligible to take part in the Teamcard loyalty scheme in which fans collect SuperWhites points at the club superstaore and 30 BWFC Teamcard partner outlets and redeem them for a range of goods and services at the Reebok.
Wanderers are aiming the new promotion at the Christmas market and commercial director, Gareth Moores, said: "There are some fantastic games to come at the Reebok and we want as many people as possible to have their chance to see Premiership football at great value prices.
"There are many other benefits to being a season ticket holder though, including participation in the Teamcard loyalty scheme and priority access for cup matches and away games."
Half season ticket prices are:
West/East stand: upper - adults £235, pensioners/students £165, juniors £105; lower tier - £210, £145, £75.
Bolton Evening News North Stand: upper - £210, £145, £75, one adult/one child £225, two adults/two childern £385; lower - £175, £135, £75, one adult/one child £225, two adults/two children £385.
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