A CAMPAIGN to sell London to the rest of the UK under the banner "The Greatest Show on Earth", is underway.

Managed by the London Tourist Board and Convention Bureau (LTB) on behalf of the Mayor's London Tourism Action Group (LTAG), the campaign is the largest domestic marketing initiative ever undertaken by the LTB and will play a major role in the recovery of tourism in London in 2002.

The campaign runs until mid-March. in seven national and six major regional newspapers, in parallel with a radio campaign.