LATITUDE is the new travel assistance service from Travelex, the worlds largest foreign exchange specialist.

Priced at just £20 for a year's membership, Latitude helps any busy person get more out of their life -- at home and abroad.

Latitude is a travel assistance service which is available 24 hours a day, seven days a week. Latitude can suggest holiday locations, find flight times and make hotel bookings, saving members hours of hard work on the phone or Internet. From organising a hen weekend in Paris to translating a menu in Turkey, Latitude helps its members get more out of their travels. As well as the fun things, Latitude can help you when the unexpected happens. If your wallet is stolen, Latitude can help you out in an emergency. If you need medical or legal assistance, Latitude can find you an English speaking doctor or lawyer.

And the great thing about Latitude is that it can also be used when you get back from your travels, such as to find out which band is playing in Edinburgh at the weekend or to find a restaurant for that special night out.

To buy Latitude, simply call 01733 457828 -- once you have registered, you'll be able to use the service straight away.

Travelex would like to offer Reader Club members the chance to win a new Latitude card. For your chance to win, answer the following question and send in your completed entry coupon to Travelex Competition, Reader Club, Bolton Evening News, Churchgate, Bolton BL1 1DE, to arrive no later than July 17. Alternatively, e-mail us on comps@boltonevening

news.co.uk -- usual Bolton Evening News rules.

QUESTION: Who has launched the new Latitude service?