A BOLTON-based computer club for children aged three to seven is a big hit in countries which include Australia, New Zealand, Croatia, Japan and South Africa.

The adventures of Blue Mouse, Red Mouse and Roly can be found at: www.themouseclub.co.uk -- a site developed in Manchester Road, Bolton, by D2 Digital By Design.

The company's founder, former schoolteacher Graham Mallinson, is delighted with the response to the site in its first 12 months.

He is planning an official marketing launch at a London exhibition in late October.

The Mouse Club, which is designed to support children's early learning, is used by parents with home computers and nursery/school staff.

It features animated stories, music, activities and games.

"We are trying to meet the needs of children, teachers and parents," Mr Mallinson said.

Interactive CD Roms can be bought on-line and the firm is hoping to break into the American market at some stage.

Mr Mallinson, who is 50, was born in Halifax and later moved with his family to Blackburn.

After securing a fine art degree -- a first -- he started a 19-year teaching career at Breightmet High School, later Withins.

When he left nine years ago he was head of senior school and his responsibilities included drug and sex education.

His interest in computers and his graphic design skills had already sparked involvement in desk top publishing.

After deciding on a new career in business -- opening a restaurant was one of his other ideas -- he eventually opted for undercutting competitors by producing high-quality teaching and information materials for the education, health and charity sectors. He started as a sole trader at his home in Lostock (he has since moved to Breightmet) and then spent five years in King Street, Westhoughton, before moving to Manchester Road about 15 months ago.

There is now a staff of 12 and the company produces learning and resource packs dealing with issues such as drugs, alcohol and citizenship which are used by millions of schoolchildren throughout the country. Mr Mallinson, who says he is supported by an outstanding and talented team, has known since his days as a school teacher that the biggest imperative is to motivate youngsters.

"Learning has to be fun," he said.