DO you find this poster insulting? Trade and Industry Secretary Patricia Hewitt -- who is also Minister for Women -- does. She branded the billboard "pathetic" and "old-fashioned rubbish".
The poster, to advertise the British International Motor Show in Birmingham, shows a woman in her underwear and the caption: "The other way to your man's heart is down the M6 and off at Junction 4."
Unfortunately for Ms Hewitt, sex sells -- whether it is a film or a Ferrari.
Personally, I always thought that, when it came to enlisting scantily-clad women for advertising, it was they who really called the shots -- by taking the money from the male airheads who thought they were using them.
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