TEDDY bears designed by Sir Cliff Richard are being hidden away in the region before being distributed to shops across the country.
The teddies have been produced by the luxury toy maker, Gund, whose only UK factory is in Preston.
Cliff's bears will cost between £50 and £120, and will be available to buy from January next year.
The Managing Director of Gund, Mike Ganley, says the pop star's passion for teddy bears stems from his childhood.
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