LBM, a Manchester-based supplier of integrated direct marketing and call
centre services, has helped Bolton Wanderers promote their corporate hospitality facilities.
Chris Dawson, a Wanderers season ticket holder and an employee of LBM,
approached the club with an idea to market the Reebok stadium's corporate hospitality facilities.
The result was a programme which combined market research with a high intensity telemarketing campaign.
Mr Paul Hunt, corporate sales manager at BWFC, said: "The campaign undertaken by LBM proved successful."
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