HOUSEHOLDERS in Bolton are being asked to clean up their act as part of a new environmental campaign.

Called Rethink Rubbish, the initiative is aimed at making people review how they deal with their waste.

The first phase of the campaign was launched at Crompton Fold Primary School in Breightmet by pupils and Bolton Council's recycling officer Jim Cunliffe.

The scheme which received £434,000 funding from the Government, is being managed by the Greater Manchester Waste Disposal Authority in Partnership with the local authority.

Members of the public are being encouraged to recycle their waste paper by using doorstep collections.

Under the banner "It's Right Up Your Street - 0 per cent Effort, 100 per cent Recycled", posters are being distributed to highlight how waste paper is the easiest household rubbish to recycle.

Some 5,006 tons of paper -- the equivalent of 294 trees -- was collected for recycling in Bolton last year.

As well as the paper collection, there are a number of facilities in the town including three council run amenity sites and 15 bring-back sites in retailer car parks.

Mr Cunliffe said: "The council treats green issues very seriously and one of the top priorities in the council's community strategy covers recycling."