TODAY we launch our "Keep the Whites Up" campaign.

The Bolton Evening News wants to rally support for the battle to avoid relegation.

The campaign underlines our unqualified backing for Sam Allardyce and his survival squad as they bid to beat the drop over the final eight games of the season.

Wanderers appear to have hit form at just the right time but they still need all the help they can get to ensure that their efforts are matched with a level of support that shows that Bolton means business.

From today until the final game of the season at home to Middlesbrough on Sunday, May 11, the Bolton Evening News will be urging Wanderers' fans to cheer on the side, ensuring that the town will be hosting top flight football for a third successive season.