MORE than half of the public in the North-west -- 54 per cent -- would rather buy from a local business than a large national company.

A survey by Lloyds TSB's business arm found that 29 per cent thought it was important to support local industry; 16 per cent liked the idea of the more personal service offered by smaller local companies; and 10 per cent think that small local firms do a better job.

Stephen Pegge, of Lloyds TSB, said: "While Britain may no longer be a nation of shopkeepers, it is clear that people in Bolton still identify with the entrepreneurial spirit and are willing to support smaller local firms."

"This is a real vote of confidence and shows potential entrepreneurs that they can still compete with the 'big boys' if they have a good product or service to offer."

The over 55s were the most supportive of local small businesses with 64 per cent of this age group saying that they would favour local businesses. It was the younger generation -- 16-24 year olds -- who were least likely to let the size and locality of a business affect their purchasing power, 40 per cent said that it wouldn't affect their decision one way or another.