A EURO MP is slamming European Union proposals to replace "Made in Britain" labels with a "Made in the EU" label.
The plans currently being discussed would see the "Made in the EU" label introduced for all products manufactured in member states.
But North-west Conservative MEP David Sumberg said the idea could only harm business as many UK products have built their reputation and identity around being British.
He said: "Products as diverse as food, clothing and machinery made right here in the North West are recognised across the world for their excellence by the "Made in Britain" label.
"These new proposals would make it difficult for firms to promote their products abroad as British.
British products would effectively become anonymous and indistinguishable.
"I am particularly concerned that this 'Made in the EU' label will only confuse consumers and buyers in the United States and the Commonwealth - areas where Britain traditionally conducts a lot of its trade," he added.
"Moreover, as with so many of these EU rules and regulations, this ludicrous plan will only lead to yet more costs and bureaucracy."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article