BOLTON baker Warburtons has announced the launch of two new Weight Watchers rolls to compliment its existing low-calorie branded bread range.
Sarah Miskell, category marketing controller at Warburtons, said: "These are an exciting addition to the current Weight Watchers offering. The launch capitalises on the growing dietary bread market which is currently valued at £38.6 million and growing at 3.8 per cent year-on-year, offering a great growth opportunity for retailers and giving consumers greater choice.
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