SMALL businesses in Bolton are among those being targeted by British Airways (BA) in its new marketing campaign.

In a move designed to encourage use of the company's vital Manchester-based business services, BA has announced a new corporate reward scheme -- On Business. Every time they fly by British Airways, members of the airline's corporate reward scheme will be able to earn points.

Those points can be exchanged for a range of business travel rewarda, including flights, limousine transfers to or from a selection of UK airports, Heathrow or Gatwick Express tickets and hotel vouchers. Stuart Beamish, BA's Head of Business Marketing, said that the SME sector was one that BA were keen to engage. "It is small businesses that often require the most flexibility with flights, and that flexibility was only really offered with the low-cost routes. By extending the corporate reward scheme, it means that small businesses using Manchester will have further incentives to fly with BA."