KEVIN Davies moved quickly to assure Sam Allardyce and his Wanderers fans that he is happy with life at the Reebok.

The born-again striker, who scored his first goal of the season in the victory over Liverpool to put the Whites back into third place in the Premiership, said he was not even contemplating playing for any other club.

"I've had the moves and I've been unhappy at clubs," said the former Southampton and Blackburn hit man.

"I think it's obvious to everybody that I am happy here."

Davies was reacting to remarks Allardyce made just minutes earlier when he suggested the 27-year-old, who has been a revelation since joining Wanderers last summer, could be a Reebok hero for a long time to come, if he decided to put down roots.

Davies -- rejuvenated since Wanderers picked him up on a free transfer after he had been dumped by Southampton -- has continued where he left off last season, terrorising Premiership defences.

In an amazing transformation, the one-time golden boy of English football -- six years ago Blackburn paid Southampton £7.5 million for his services -- has got his career back on track, silenced his critics and made rival clubs sit up and take notice.

And now, in a clear indication that he is aiming to secure him on a long-term contract, Allardyce says Davies should be prepared to commit his future to the club.

"He shouldn't consider going anywhere else," the manager said. "This is the only place for him to play.

"We know how to get the best out of him and I think he knows that.

"What we do suits him down to the ground and I think he needs to forge a career with us.

"He should stay here and be content. He can be a big fans' favourite, hopefully for a while longer.

"The way he plays, he shouldn't think of going anywhere else.

"The grass is not always greener on the other side. He's experienced that big move scenario and he should stay here and be content with the club he's playing for, the players he's playing with and the manager who is managing him."

With Allardyce raising the subject out of the blue as he did, it suggested something was going on behind the scenes -- that another club had expressed an interest in Davies or that the player himself was looking for a move.

But both manager and player moved quickly to quash any speculation, although it is a fact that Davies' current contract -- Wanderers exercised a second season on his original one-year deal -- expires next June and, if he doesn't agree a new one, he will become a free agent and could be talking to other clubs as early as January.

"There's no motive for saying what I've said," Allardyce insisted.

"He surprised us all last year and we just think he should continue his improvement with us.

"We think he can improve even more under us and be a bit of a hero for the fans here."

Davies, who swept the board in the player of the year awards, said: "I'm more than happy here.

"I'm playing every game and that's what I want.

"I just want to keep playing ... I need to score goals to stay in the team so I'm delighted to have got my first of the season.

"I'm not even thinking of contracts at the moment, I'm just carrying on playing.

"It's up to my agent and Bolton to sort something out but I'm not thinking about anything like that."

Davies, who first made his name at Chesterfield before hitting the top flight at Southampton, never justified his massive price tag at Blackburn and rejoined the Saints just 14 months later. But his second spell there ended in bitter disappointment when he was released by Gordon Strachan.

His Premiership days appeared to be over until Wanderers offered him a trial last summer ... and he has never looked back, repeatedly expressing his gratitude for the help he has received from Allardyce and the Reebok backroom staff.

"For me, it's always been about the team," he added.

"I want to score the goals but it doesn't really matter who's scoring as long as we get results like this one.

"I got an injury pre-season which has hampered me a little bit ... but we're working on that to try and get it right."