THE full horror of what happens when a car goes out of control and crashes is being used to drive home a new road safety message to motorists in Bolton.

A mock accident is being staged outside Manchester Town Hall in Albert Square on Tuesday as part of a new campaign to get drivers to pay more attention while they are on the road.

Fire and ambulance crews from across Greater Manchester will re-enact the scene and help to "rescue" two crash victims.

The police helicopter India 99 will be filming footage of the "crash scene" on the day.

The Greater Manchester Police road safety trailer will also be on site and staff from Bolton Council's road safety department will be on hand to give advice.

The majority of accidents on the region's roads are down to human error, according to campaigners.

If drivers concentrate at all times, many accident could be prevented.

All 10 of the local authorities in Greater Manchester are taking part in the campaign which will run for two months.

Posters highlighting the road safety message will be placed in Bolton town centre from September 17.

Trevor Higson, principal road safety officer at Bolton Council said: "The campaign is highlighting the fact that 95 per cent of accidents are down to human error.

"We are urging motorists to pay attention at all times when they are on the road and many crashes could be prevented.

"The campaign is aimed at getting drivers to 'Commit to Memory' the four main contributing factors involved in majority of collisions; inattention, failure to judge another person's speed, failure to look and failure to look properly.

"The 10 local authorities and the emergency services are all working in partnership to get this message across."