Tried and tested: Flint Edge moisturiser Take one male guinea pig, he who shall remain anonymous, and one bottle of Flint Edge’s new moisturiser and what do you get? Skin as smooth as a baby’s behind.

Men’s beauty products are not taboo any more. Men openly discuss what they have in their bathroom cabinets: guy-liner, manscara, shaving balms and now moisturiser.

This new product, from Flint Edge, is paraben-free (preservatives to you and me) and is made of nature’s healing botanicals. Whatever it says on the tin, this product actually works.

Male guinea pig said: “It left my skin revitalised and really soft. Don’t tell anyone I said that.”

He did confess that the smell was slightly off-putting, so maybe Flint Edge needs to work on that, but after the copious amounts of aftershave you guys splash on, no-one will notice that.

At £15 for a 50ml bottle, step into House of Fraser or go online to www.flintedge.com.