Asda has reintroduced its £1 'Winter Warmer' café initiative to support people over 60.

The scheme, which offers soup, a roll, and unlimited tea and coffee for £1, has already seen more than 60,000 meals sold in the first two weeks.

The initiative will run until February 28.

Customers will have a choice of three soup flavours: tomato, chicken, or vegetable.

The 'Winter Warmer' initiative will run until the end of February (Image: Supplied) The supermarket chain is encouraging older people to use the meal deal as an opportunity to socialise and connect with others.

This comes as Asda's new Christmas Community Report highlights the lack of interaction many older people experience during the festive period.

According to the report, one in 10 people over 60 had gone to a supermarket simply to speak to another person.

Last Christmas, 17 per cent said there were days when they didn’t speak to a single person, and from mid-December to the end of the year, 15 per cent said they got used to not conversing with other people.

The retailer launched Winter Warmers in November 2022 for two months.

It aimed to help older customers hit hardest by rising living costs.

According to figures from Asda's income tracker, the spending power of the lowest income households is increasing slower than others.

For many, net income falls short of covering bills and essential expenses, resulting in an average weekly shortfall of £66.

By August 2022, 65-to-74-year-olds saw a £163 year-on-year drop in disposable income.

Ian McEvans, Asda’s commercial vice president fresh and frozen, said: "We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.

"We’ve already served 60,000 meals to the over 60’s in the first two weeks, and since its launch 1.2 million meals have been sold showing the vital need for this initiative.

"By bringing Winter Warmers back for 2024 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most."

The offer is available all day, every day, and will run alongside the 'Kids eat for £1' offer which continues to be popular.

Certain Asda stores also host a Community Cuppa campaign in their cafés, offering space for community groups that may face challenges meeting due to rental or energy costs.

The spaces are available on weekdays in November and December from 2 pm to 6 pm, with unlimited free tea or coffee for all group members.