The new 'limited-edition' Central Cee Prime is now available at Iceland stores across the UK.

Prime Hydration is available in a variety of different flavours in the UK including Lemon Lime, Meta Moon, Ice Pop, Blue Raspberry and Tropical Punch.

Other more recent flavours include Cherry Freeze, which launched in January, and Strawberry Banana which came out in April.

The Prime X flavour line was released in the UK in June, which was accompanied by a competition that gave people the chance to win USD$1 million (around £763,000).

While a new look "rare" Glowberry Prime has been spotted in stores across the UK - including Aldi and Iceland recently.

New Central Cee Prime available in Iceland

Now Prime has teamed up with Central Cee for its latest UK release.

Central Cee Prime Hydration is a Citrus Kiwiberry (a fusion of kiwi, citrus and raspberry) flavoured drink.

It comes in a black bottle with bold pink lettering and Central Cee’s iconic graffiti-style signature on top.

The collaboration between Central Cee and Prime was first teased by Prime co-founder KSI, back in March.

Posting on Instagram, he said: “From one entrepreneur to another. Welcome to the Prime team @centralcee.” 

Now the new Central Cee Prime is finally available in the UK, released in Iceland stores (and online) on Tuesday (October 1), on sale for £2.

The limited-edition Prime joins a lineup of fan-favourite flavours already available at Iceland and The Food Warehouse, including:

  • Strawberry Banana
  • Cherry Freeze
  • Lemon Lime
  • Lemonade
  • Blue Raspberry
  • Strawberry Watermelon
  • Ice Pop
  • Tropical Punch

The new Prime already has fans racing to their local Iceland stores in search of the limited-edition drink.

One person, commenting on a Facebook post from Newfoodsuk, said: "Want to try that prime drink."


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Another Prime fan added: "I like the sound of the flavour.

While a third person commented: "New one to find."

You can purchase the new Central Cee Prime from Iceland and The Food Warehouse stores or online for £2.