A Bolton-based company has transformed a high-street bookmaker's window displays.

TVC Technology Solutions has installed LED window displays across William Hill premises

The advanced installations are designed to factor in brightness, pixel pitch, durability, and ease of maintenance.

They aim to improve the visual appeal of each store but also serve as an effective tool for William Hill to communicate dynamic content and capture attention.

The project also included a unique circular external LED sign, installed by TVC.

The multi-panel modular displays are engineered for visibility from a distance.

Lucia Maguire, managing director at TVD Group said: "Transforming William Hill’s high street stores with our bespoke LED window displays has been an exciting venture.

"By leveraging cutting-edge technology, we’ve helped William Hill enhance brand awareness and promote responsible gambling.

"Our commitment to delivering high-quality solutions aligns perfectly with William Hill’s dedication to innovation and customer experience."

Established in the UK in 1934, William Hill has more than 1,300 high street stores.

After the company's digital expansion in 1998, it has experienced significant online growth through its top-rated app.

The brand is committed to encouraging its customers to play positively and responsibly using various control systems and tools.