Warburtons Ltd came through the cost of living crisis in the UK and the war in Ukraine last year to deliver more than double its pre-tax profit in the previous year.

The Bolton-based baked goods giant delivered a pre-tax profit of £29.8 million in the 12 months to September 30 up from £13.4 million in the previous 12 months.

The increase of more than 120 per cent cannot be attributed to Warburtons Ltd's ad campaign starring Samuel L Jackson as it appeared on social media and on TV around a week before the end of the period in question. Instead it can be attributed to an increase of more than £100 million in turnover as well as "cost management".

All this despite the cost of living crisis in the UK and the war in Ukraine which it said saw "inflationary increases" in the cost of ingredients as well as energy and fuel.

ALSO READ: Bolton Council does deal with developer of Logistics North.

Chairman Jonathan Warburton, who is in the fifth generation of the family business with cousins Brett Warburton and Ross Warburton, said: "As a family business, we have continued to focus on long-term growth, and we have invested over £200 million in the last five years in our brand, our people, innovation and infrastructure. 

"We continue to focus on, and invest in, the quality of our products and our services while delivering category-leading innovation to meet changing consumer trends."

ALSO READ: Report reveals overspend on child services by Bolton Council.

Founded in 1876 by Thomas Warburton and Ellen Warburton, Warburtons Ltd has its HQ at Back o' the' Bank House on Hereford Street. Today it has almost a dozen bakeries where it produces around two million products a day.

Its ad campaign starring Samuel L Jackson, the Hollywood A-lister famous for films including Pulp Fiction and Star Wars, was the latest in a line of advertisements starring other A-listers including George Clooney and Robert Deniro.

At the time Mr Warburton said: "Samuel L Jackson was a pleasure to work with and he is welcome back at our bakeries any day."

This article was written by Jack Tooth. To contact him, email jack.tooth@newsquest.co.uk or follow @JTRTooth on Twitter.