Who is Foluso Falade? Meet The Apprentice contestant

The BBC series sees businessowners attempt to impress Lord Sugar in a bid to win a £250,000 investment from him as well as mentorship.

The contestants will take part in a range of tasks in which they must prove they are worthy of Lord Sugar’s time and money.

Lord Sugar’s trusted advisors Baroness Karren Brady and Tim Campbell MBE will join him again for series 18.

Meet the new hopeful candidates battling it out for Lord Sugar’s £250,000 investment and mentorship.

Watch brand-new #TheApprentice on #BBCOne and #iPlayer from 1 Feb at 9pmhttps://t.co/zQUH5Sgxnk

— The Apprentice (@bbcapprentice) January 23, 2024

Who is Foluso Falade?

Foluso Falade is one of the 18 contestants on this year’s The Apprentice and she’s a project manager from Manchester.

Falade wants to help young people get a head start in business and she aims to run the first Social Enterprise to win the investment from Lord Sugar.

She said: “My passion for business comes from my mother who has owned a shop in Manchester for 25 years - my entire life.

“I’ve always been inspired by her perseverance, and passion to keep growing and she’s inspired me to take a leap of faith and believe in myself.”

When asked why she deserves the investment from Lord Sugar, she said: “I am a one-of-a-kind type of person, an investment in one that guarantees profit.

“With my people-focused attitude, I plan on building an empire in an ethical way, whilst raising up inspiring people along the way.”

Guess who's back... 👀👔 Watch brand-new #TheApprentice on #iPlayer and #BBCOne from 1 Feb at 9pm @Lord_Sugar @karren_brady @TC_MBE pic.twitter.com/XXUV3rlkyI

— The Apprentice (@bbcapprentice) January 17, 2024

Falade says her biggest success to date is “choosing to start a business aimed at helping young people, it was a gamble, but I believe it will be my best business success.”

Although she said she hasn’t “had anything fail” when it comes to business, she said: “The biggest learning point so far has been starting with what I have and understanding that I must work within my means with building upward as my goal.”

Recommended reading:

• Meet the 2024 cast of The Apprentice - from a Dragons Den reject to a pie supplier
• What is Lord Sugar's net worth as he returns to The Apprentice?
• Meet BBC Gladiators star Dynamite - who is Emily Steel from Manchester?

How to watch series 18 of The Apprentice

If you're looking forward to a new series of The Apprentice, here's how you can watch it.

The series will start on Thursday, February 1 on BBC One and iPlayer at 9pm.

Contestants will take on challenges from a virtual escape room to creating children’s cereal.