Actress Helen Flanagan has laid it all bare during an Ann Summers campaign.

Helen, who grew up in Bolton, took part in the Valentine’s Day campaign for Ann Summers, a company that specialises in sex toys and lingerie.

This Valentine’s, Ann Summers is flipping the traditional script on love by celebrating all power couples – whichever form they come in.

The Bolton News: Helen Flanagan in Ann Summers campaignHelen Flanagan in Ann Summers campaign (Image: Ann Summers)

Whether that’s romantic partners, cherished friends, beloved siblings or even a favourite toy – Ann Summers are putting a whole new meaning on what it is to be part of a power couple and are honouring each unique partnership.

While others in the campaign posed with their best friend, sister or partner, Helen posed alongside the Ann Summers rabbit, which is a type of sex toy.

Pictures show Helen, a former Coronation Street actress, posing next to a large rabbit in two different sets of lingerie.

A video of the shoot sees Helen on screen with the caption 'Me and my rabbit'. 

My Mum Your Dad’s star Janey Smith poses next to partner Roger Hawes, for model Poppy Bayliss it’s the unbreakable bond with her twin sister Georgia, while Love Island’s Lucie Rose Donlan finds her power couple synergy with friend and hair stylist, James Johnson.

The campaign officially launched on January 15.

The Bolton News: Helen Flanagan (left) in Ann Summers campaignHelen Flanagan (left) in Ann Summers campaign (Image: Ann Summers)

A spokesperson for Ann Summers said: “Whether you are celebrating love, friendship, or are all about self-love this year, discover the joy of connections that ignite the best in you this Valentine’s Day with Ann Summers.

"Your lover, your friend, your vibrator, your very best bra… who’s the other half of your power couple?”