Tour operator On the Beach has announced a new partnership with TV favourite Paddy McGuinness.
The Bolton native’s recognisable voice will deliver the travel firm's TV and radio adverts throughout 2024.
Actor and TV host Paddy will also be the friendly bloke at the end of On the Beach’s customer service line.
With his love of sunshine getaways and "cheeky chappy" approach to life, On the Beach believe having the holiday-mad dad-of-three on board is a match made in holiday heaven.
On the Beach say Paddy is on a "mission to help Brits book like a genius and holiday like a fool".
Zoe Harris, chief customer officer at On the Beach said: “Paddy has the perfect blend of cheekiness and infectious enthusiasm, making him the ideal On the Beach brand ambassador and that will 'dink dank do' for us.
“He’s a man of the people who loves getting into holiday mode, clowns around like nobody’s watching and embraces everything a jolly has to offer.
“Yet, just like our customers, Paddy is smart when it comes to booking a holiday, knowing he can get more bang for his buck when he books with On the Beach.
"We’re chuffed he’s part of the team and can’t wait for him to get his jolly on.”
On the Beach’s new ambassador and self-proclaimed holiday lover, Paddy McGuinness is on a mission to help Brits book the best holidays.
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