Women's clothing shop Vanilla has opened its doors in Bury

London-based retailer Vanilla has welcomed customers through its doors for the first time at the former Infinities unit on Central Street.

The new store is home to the brand’s Blue Vanilla and Pink Vanilla labels and has helped to create 11 new jobs.

Inside the new store (Image: Public)

Michelle Burns, head of retail stores at Vanilla, said: “We have been very selective when searching locations for our first Vanilla store in the North West of England and The Rock Shopping Centre in Bury is the perfect location with its impressive selection of retail stores.”

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Arnold Wilcox-Wood, centre director at The Rock, spoke about the move earlier this month saying he wishes the team every success in Bury.

Inside the new store (Image: Public)

He said: "We’re thrilled to welcome Vanilla to The Rock and we’re sure the new store will prove to be very popular with our visitors.”

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Blue Vanilla offers outfits for a variety of occasions with everything from casual day looks to glamorous dresses.

Inside the new store (Image: Public)

Pink Vanilla targets a younger audience aged 14 to 24, with fashion items inspired by street style, social media and pop culture.

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