A popular YouTuber from Bolton is attempting to attend every game live at the Fifa World Cup 2022 in Qatar.
Thogden, otherwise known as Theo Ogden, is attempting the challenge dubbed, ‘The Impossible Challenge’.
He has partnered with football media company COPA90 to attempt the world first at this year’s edition of football’s showpiece event.
This feat has never been logistically possible at previous tournaments but given the small geographical size of Qatar - roughly the same size as Yorkshire – completing the challenge is feasible.
From the opening game at the Al Bayt Stadium right through to the final at Lusail Stadium, Thogden will be taking on the challenge to get from match to match in a packed schedule, while bringing millions of fans and followers from around the world along via his platform for the journey.
The challenge is also being attempted in conjunction with FIFA World Cup sponsors Crypto.com.
His daily videos will showcase the tournament’s atmosphere on the ground and the challenges of trying to get to four games a day and even, occasionally, two simultaneous matches.
“This FIFA World Cup is unlike any other, so we wanted to showcase a unique tournament in a totally unique way with a daring world first,” said Ed Groves, head of growth, COPA90.
“The Impossible Challenge will be a raw, unscripted, and ambitious adventure, showcasing the stories from every single country and fanbase going.”
Steven Kalifowitz, chief marketing officer at Crypto.com, said: “Creating new and innovative ways to connect and build engagement with iconic moments is central to Crypto.com.
“We are incredibly excited to partner with COPA90 and help produce a first-ever experience for a truly historic event.”
With over 1m YouTube subscribers, Thogden, found internet fame covering his beloved Bolton Wanderers and England.
His popularity has since snowballed, allowing him to cover live games on almost every continent, interviewing many of the game's biggest stars.
He is one of the leading creators globally covering the matchday experience.
Known for his emotional goal reactions and hot takes, Thogden has built a cult following, with almost daily YouTube videos.
The tournament is scheduled to begin in Qatar on November 20. The final is slated for December 18.
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