Never has it been cooler to be ethical so why not start this Thursday for Valentine's Day. Whether you want to hint to that special someone for the perfect conscience saver or buy him an ethical gift, there are hundreds to choose from. Stand out this year and buy a Valentine's gift that will not just make a difference to him, but also the greater good.

As well as buying your Fairtrade bananas down the supermarket, you could try hinting to your fella for a dozen Fairtrade roses this Valentine's Day. Available from Imogen Stone, at ethicalsuperstore.com, not only will your flowers look stunning on the windowsill, you'll know that eight per cent of the purchase price will go straight back to the farm workers, who invest it in their community.

If you love pants but hate poverty then these are for you. Not only are these Pants To Poverty briefs organic and Fairtrade comfortable, they make an important statement, also at ethicalsuperstore.com. So buy him and yourself a £2 pair this Valentine's day, safe in the knowledge that you will both be making an important difference.

For the guy that loves a beer, treat him to these recycled Grolsch glasses from www.greenwarehouse.co.uk at £14.45. The Winner of the Recycled Product of the Year Award 2001, they really do raise the bar when it comes to novelty drinkware. As he enjoys his beer in style, he'll also be doing his bit for the environment.

Coming back to you, try sharing (or maybe not!) this £13.50 Feeling Fruity Organic White Chocolate Slab from The Chocolate Alchemist, at ethicalsuperstore.com. Flavoured with tangy blackcurrant and decorated with blueberries, cranberries and raspberries, this is a gorgeous way to enjoy traditional white chocolate.

If you're in the mood to give something that doesn't have batteries and won't be abandoned, then the Gift of A Goat is for you. For just £17, World Vision will give a goat to an African family, which will not only provide nutritious milk, its new owners can breed them, helping to free themselves from poverty. Visit www.greatgifts.org for a whole range of alternative gifts.

Valentine's would not be the same without a delicious meal, so try celebrating your love ethically with this Taste of South America Hamper at £30. Create an unforgettable experience with the help of Suma Organic Red Kidney Beans and Chilli Sauce, washed down with Latin American Coffee and Fairtrade Los Robles Sauvignon Blanc. The hamper from also comes with a Brazilian sound CD! Check out www.ethicalsuperstore.com for ethical food, drink and much more.

If you fancy splashing out on yourself then why not go for this Verderocks, filigree heart pendant at £39 from fashion-conscience.com It comes in pink and blue and the gold is very on-trend. Wear it with a jeans and sparkly top combo or over a plain black dress for a bit of bling.

If you fancy getting your lady something ethical and extra sexy then go for the Enamore range also from fashion-conscience.com It's a little pricey with this mon bijou bra coming in at £44 and the french knickers at £38 but they are so pretty, she'll not only fall in love with them but she might fall in love with you.

So don't get in a flap this Valentine's Day, make a difference and get ethical.