Clothing retailer Alexon Group has sold its loss-making Style Menswear arm for £1.

A company backed by retail entrepreneur John Kinnaird has bought the menswear chain, which had operating losses of £2.9 million in the six months to July last year.

Alexon said its 115 Style shops and concessions had traded poorly throughout 2007. Alexon is keeping its women's brands including Dash, Bay Trading and Ann Harvey.