New Dragon Steven Bartlett has praised the CEO of Smile Time after investing in her company, Smile Time.

The Social Chain CEO took to Twitter to champion London-based entrepreneur Natalie Quail on her at-home teeth whitening business.

Bartlett, 29, posted on Twitter during the episode: "Natalie, an incredibly impressive entrepreneur.

"An early stage business with, 1.7 million in revenue, a sharp entrepreneur and she knows her numbers. I’m in."

 

The company is one of the fastest growing oral cosmetics and at-home teeth whitening brands in the UK.

It currently offers teeth whitening kits starting £49.99, but are currently on offer at £39.99 and teeth whitening pens cost £18.99.

Ms Quail replied to the investor, saying: "Thank you for believing in us, we really appreciate it! Can’t wait to work with you and @toukersuleyman #DragonsDen"

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Bartlett and Sulyeman aren't the only ones that found the Smile Time founder impressive either. 

Viewers took to Twitter to express their admiration for the businesswoman:

One user wrote:"You guys were great. Ordering the kit tomorrow!"

While another fan said: "Very impressive, I reckon you and@toukersuleyman invested in a good one there! #dragonsden"

Dragons' Den airs at 8pm on Thursday, January 6 on BBC One.