A LUXURY streetwear brand has debuted its new autumn and winter range at London Fashion Week.

It has only been three months after the label FORmE launched with its first summer range in June 2021.

Founded on the ethos, ‘For the wearer, not the crowd’ FORmE offers affordable luxury in union with the brand’s message of promoting a positive mindset.

FORmE clothing the brand name is always written backwards, so it’s legible in the wearer’s reflection.

Daniel Watson, the founder from Bolton said: “We started four months ago but I started thinking about it during lockdown.

“I own a tattoo studio in Bolton called Vida Loca and have always been into design anyway, but I did things for other people, so I wanted to do something for myself.

“I wanted to spread the positive message of FORmE that you wear your clothes for you.

“I have a daughter and I don’t want her to grow up in this social media age where everything you post online will get judged. “

Daniel was invited to London Fashion Week after Nigerian social media star Kidd Waye brought them along to the event, as he loves the brand and what it stands for.

The full FORmE range combines both high-quality clothing with everyday apparel – including short and long sleeve t-shirts, sweaters, pullover hoodies, shorts and sweatpants.

At least 235 GSM is used throughout the collection, ensuring high-end, quality fabrics created with comfort and durability in mind. The Blanks range comes in a neutral, wearable palette of black, vintage black, white, cream and sand, providing a timeless, staple wardrobe garment.

The modest Blanks range features the mainstay FORmE ‘smiley’ on the sleeve.

Daniel said: "We want to inspire people to be the best version of themselves.

"Our mission to offer affordable luxury means the wearer feels great and has the confidence to be who they need to be, not who they’re expected to be."

For more information and to shop the collection: https://formeuk.com