FORGET claims that "green is the new black" - most of us are more worried about our own health than that of the planet, it seems.
According to research from the consumer group Mintel, only one in three adults are aiming to increase their recycling rates in 2008, just 28 per cent plan to decrease their energy use, and a mere one in ten have vowed to reduce how often they use their car.
Meanwhile, the top New Year's resolutions focus heavily on looking after number one in 2008. Almost three in five adults plan to exercise more next year, while a similar number aim to eat healthier food - with men just as keen as women on doing so.
In close second is living a more frugal existence, with just under half of adults resolved to cut back on unnecessary spending and some 44 per cent planning to save more.
"In light of rising obesity levels and the recent credit crunch, it is encouraging to see so many people planning to take positive steps to improve their health and financial situation," said Helen Osman, head of Mintel Custom Solutions.
"But when it comes to dealing with the problem of the environment many are simply overwhelmed.
"Although information on climate change is very important, this year we seem to be experiencing information overload and this appears to be leading to apathy amongst British adults."
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