SUPERMARKET giant Sainsbury's are getting in tune with their customers – by stocking vinyl records.
The firm is selling vinyl LPs in its 171 stores – including Bolton – for the first time since the 1980s.
A mix of contemporary and classic records are now on sale in the Trinity Street store, which is already top of the charts for its vinyl sales putting them ahead of, Livingston, Crayford, Bridgend and Alton.
Starting from £12, the range features some of the most popular albums of all time including The Beatles' Abbey Road, Fleetwood Mac's Rumours, Bob Marley Legend, Back to Black by Amy Winehouse and a selection of 2016’s bestsellers to date, such as Adele's 25.
Demand for vinyl grew more than 60 per cent in 2015 and has soared up to 70 per cent in the first quarter of this year.
Pete Selby, Sainsbury’s Head of Music and Books, said: “There is an enduring love for this format with music fans and we’re delighted to offer an ongoing selection of titles for everyone, from contemporary releases to much-loved classics.
"Our customers have rich, varied tastes and our range will naturally reflect this.
"We don’t see this as a novelty gifting fad but a complimentary part of our existing music offer with a long term future in our stores. Vinyl is definitely experiencing a revival with demand growing stronger year on year.
"It is our aim to make the vinyl experience easy and pleasurable for our customers who are ready to re-engage with a format that resonates with them on an emotional level."
Artist Adele is expected to top the retailers vinyl chart following the huge success of her album 25, selling over 300,000 CDs in the retailer’s stores.
To support the successful launch, a Crosley Cruiser Turntable will also be available in store for £80.
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