WANDERERS have continued to lead the way with season ticket incentives for next season by reducing prices for their younger fans.

Supporters aged between 16 and 21-years-old will benefit from a cheaper pricing structure thanks to the introduction of a new "young person" category.

The aim is to bridge the gap between the price of a child's ticket and a full-priced adult's ticket for school-leavers and young adults who are not in full-time education.

A young person buying a season ticket will be able to watch Barclays Premiership football at the Reebok from only £14 per game.

Following on from the club's recent announcement of a 10 per cent reduction in season ticket prices for next season and the abolishment of the £1.50 transaction charge on all telephone and postal ticket orders, Wanderers say they have once again listened to their supporters with a number of exciting initiatives rewarding loyalty to season ticket holders. Meanwhile, Reebok officials have also confirmed that junior season tickets for next season will start from only £99, which equates to only £5.21 per game.

Commenting on the decision to put youth and children at the heart of the club's season ticket strategy communications manager Danny Reuben said: "The youth and child market is vital to the sustained success of Bolton Wanderers' fanbase.

"Over the past few years we have made a six-figure investment, year-on-year, in young people who represent the fans of the future. Our Junior Whites Club now stands at a healthy membership of more than 11,000 members, which is free to every child that signs up. "We felt it was important to introduce a young persons (16-21 year old) concessionary price ticket to help our young supporters bridge the financial gap from a junior ticket to an adult. "This is a further demonstration of our commitment to win the hearts and minds of young people who want to come and watch top-flight football in one of the best surroundings in the Barclays Premiership."