CALLING all Bolton's beauty brains.

Throughout March, a luxury department store has been transformed into a mecca for intelligent, bespoke beauty — championing the game-changing brands taking the industry by storm.

Harvey Nichols Manchester is inviting people to step inside its 'Beautiful Mind' to enjoy complimentary consultations and makeup masterclasses throughout the month.

It will culminate with a dedicated Ask the Expert panel of the brightest beauty brains on Wednesday, March 25.

Daniela Rinaldi, Harvey Nichols group beauty buying director, said: “Harvey Nichols has long been an authority on smart, pioneering beauty and prides itself on working with the most innovative and revolutionary brands that push the boundaries and are one step ahead of the curve within the industry.

"By launching a month dedicated to intelligent and bespoke beauty, we are giving our customers a fully immersive experience, with access to the best beauty experts, exclusive launches, live tutorials, one-to-one personalised services and in store theatre.”

Boost your beauty at pop-ups including a Shade Station to try out spring-summer 15’s latest lipsticks and visit Umberto Giannini’s Blow Dry Bar to leave with the ultimate in glossy tresses.

PAMPER PACKAGES

Discover the exclusive Pamper Packages at Harvey Nichols Manchester and choose from tips to tresses and makeovers to massages from your favourite makeup and skincare brands.

Enjoy a glass of fizz as experts shape, buff and polish to perfection. See instore for further details.

LAUNCH EXCLUSIVES

COVER FX CUSTOM COVER DROPS

The secret to personalised foundation is out — coverage innovation pioneers Cover FX launch the next generation of intelligent formulations with Custom Cover Drops. The perfectly shaded, customisable pigments allow you to finally take control of your complexion.

Exclusive to Harvey Nichols, the new line looks set to change the face of prescriptive beauty, with 25 shades that are completely adaptable, from sheer to full coverage, to suit your lifestyle. Exclusive to Harvey Nichols — Custom Cover Drops RRP £36.00

SHAVATA BROW STUDIO LASH BRUSH

Designed especially for lashes, Shavata Brow Studio’s latest launch features a perfectly-spaced oval comb to keep eyelashes fanned out, long and looking fuller. Your new beauty BFF is exclusive to Harvey Nichols for two weeks from March 4 — Lash Brush £15.00

LIMITED EDITION HARVEY NICHOLS SS15 GIFT WITH PURCHASE

Harvey Nichols' limited edition offering for SS15 arrives this March. Spend £150 across fragrance, skincare or cosmetics instore or online and receive £240 worth of treats from some of the most sought after brands in the business. A whole host of indulgent treats from brands including Yves Saint Laurent, ESPA, Elemis, Benefit and Beyond Medispa are included. Designed exclusively for Harvey Nichols, the gift box comes in the shape of a book — lift the lid to reveal a wealth of insider tips from true beauty icons. Available throughout stores nationwide and online.

A BEAUTIFUL MIND EVENT – WEDNESDAY, MARCH 25, 6PM to 9PM

ASK THE EXPERT

Beauty’s brightest brains are brought together for an exclusive evening at Harvey Nichols Manchester. The expert panel will include ambassadors from brands Umberto Giannini, Beyond Medispa, Shavata Brow Studio, Only Fingers + Toes hosting a Q&A session for all those burning beauty questions with more names to be announced. Strictly ticketed event.

POP-UP TWEET SHOP

Join the beauty buzz throughout the store on Wednesday, March 25, and head to the dedicated social lounge for the chance to lucky dip for a range of prizes. Whilst stocks last, see instore for further details.

SENSORY STATIONS

Travel the Sensory Stations as beauty brands take you on a journey between touch, taste, scent and sight with complimentary hand and arm massages, mood food tastings, fragrance profiling and mini eye makeovers.

THE MIXOLOGY LAB

Only Fingers + Toes Champagne Nail Beautique, will be hosting an exclusive Nail Mixology Lab. Choose from the chicest of shades to create your own colour combo, with an exclusive discount promotion on the evening — time to nail your look for new season.

ONLY FINGERS + TOES MANI-CAM

Walk your fingers down Only Fingers + Toes Red Carpet, your perfect polish will need to strike a pose for the mani-cam for your chance to win an exclusive prize. See instore for details.

Tickets are £10, redeemable on beauty and fragrance products — phone 0161 828 8559