A4 leaflets printed on 130 gsm single or double sided; with free UK delivery can be bought in a variety of volumes – from 500 flyers to 100,000 flyers – meaning that your a5 flyer or leaflets campaign can be extremely cost effective as a way of marketing your business or event.

Having had your A4 leaflets designed and printed the next step is to make sure that you distribute it in the right way and to the right people.

Your order volume and distribution mechanism should be reflective of the products and services on offer with serious consideration to as how far either you, or potential customers, would be willing to travel to make the transaction worthwhile.

A lower price, or added benefits, may attract you or your customers to travel further away from where you’re both based. The increased petrol costs, travel time etc can always be traded off against savings on a product or service purchased more locally if yours is available at a lower price, or alternatively there’s added value such as a higher quality of service, 24 hour support, exclusivity, a time sensitive offer or extended warranties and so on.

Likewise, your business or product range may only appeal to a specific type of customer profile in which case you may need to reach further afield in order to put your product, service and event in front of enough of these smaller, niche, groups of prospects in order to get a return on your investment.

Alternatively you may have mass market appeal in which case you just need as much local reach as possible – depending upon your competition locally and further afield.

Having considered your product, service or event, your target market, and potential geography you can distribute your A4 leaflets through the following methods. Each has its own unique benefits and will, if chosen properly, give you a strong return on your A4 leaflet campaign.

Letterbox distribution :
Delivered directly through the letterbox, you can select from solus distribution where your leaflet is the only one distributed; shared distribution whereby your leaflet is in amongst other flyers; or alternatively you can have your A4 leaflets inserted with a trusted newspaper or magazine.

Each method of letterbox distribution has its own benefits and weaknesses: Solus distribution of your  gives you uniqueness of presence but may also easily be looked over – depending on the impact of your leaflet offering; shared distribution ensures that people will generally flick through the leaflets to see other offers but your message lacks exclusivity and be dumped amongst other flyers; Newspaper and magazine inserts pass on the trust of their brands and credibility to potential customers but your message is competing against the desire of your customers to read the latest news and sport – unless you have a compelling and impacting leaflet. One absolute strength of letterbox distribution though is their ability to scale your distribution geographically to those customers that are most likely to buy from you.

Mail shots:
Mail shots of your A4 leaflets almost guarantee exclusivity and can be scaled to selected postcodes and areas that meet your desirable customer profile. However, personalization and relevance is fundamental. As is context. You don’t want your marketing message to be considered as junk mail. You not only need to be compelling in your offer but you must also remember that most post is opened with the trepidation and fear that it’s a bill so you’re already competing against that emotion.

Handouts:
These are most suitable for time sensitive events or offers that encourage people to call in whilst they are in the local area, or for general awareness raising activities. Remember that you’re also invading people’s leisure time, in which case the approach and demeanor of your distributers is as elemental as much as the product, service or event that you’re trying promote. There will also be serious wastage unless your product, service or event has broad appeal or convenience – unless you carefully brief your distributors on whom and where to target.

Pickups:
Select your pick up outlets carefully unless you have genuine mass market appeal. The nature of pickups means that the placing, design, timing and the actual offer on your  is central to their success. You have to convert passers-by into buyers passing into your business. Also, remember that you may also be fighting for positioning, and prominence in amongst other leaflets. A compelling offer may be enough to make it work but be wary of time sensitive offers as it may take a while for enough of your target customers to pass by and pick up in order for you to get a return on your investment.

Although this may all seem to be a minefield it’s all actually quite simple. Just make sure that your A4 leaflets are designed clearly and communicate everything that you need to say without overcooking it, that your product, service or event offering is right, and then it’s just a case of getting it in front or the right people.

 

Affordable leaflets are based in Bolton, Greater Manchester, and provide leaflet printing, leaflet design, and leaflet distribution services throughout the UK; Providing free UK postage on all a3 flyers, a3 leaflets, a4 flyers, a4 leaflets, a5 flyers, a5 leaflets, A6 flyers, A6 leaflets and business cards