A4 leaflet printing is one of the most popular choices for a leaflet marketing campaign and it’s easy to see why. A4 leaflet printing is cheap, economical and has proven to work time and time again throughout the years.

To get the best out of your a4 leaflet printing campaign, you just need to follow 5 simple steps.

Firstly, think about how many of each a4 leaflet you will need printing. This will be determined by how big your target audience is and how local, geographically, your catchment area is. For example, if your product appeals to people aged over 45 in a town with a population of 100,000 you may expect to deliver to 40,000 flyers. You can always take a look at sites such as the office of national statistics or the census if you want to discover populations by age in your area. Once you have a rough idea of how many people you need to target simply multiply that figure by how many times you want to target them with the same flyer. Hey presto you now have a good idea of how many a4 leaflets you need printing.

Secondly, think about the design. You generally want to keep your message simple to digest and impacting at the same time. Don’t try to be all things to all people and have too many words or images. Keep it relevant. Make your a4 leaflet and it’s images stand out and talk directly to the people that you want to do business with about the benefits of what you’re selling. Make your offer or services as desirable as possible and potential customers will be more likely to hold onto your flyer or leaflet.

Thirdly, consider the format and weight. Do you want your a4 leaflet printing single or double sided? How much information do you need to fit onto it? Is it being handed out or distributed through letterboxes or newspapers? Handouts may only require single sided printing where as a letterbox drop may need double sided printing. Also, many printing companies will print double sided for the same price so make sure that you get the best possible value out of your decision. Weight is also important, and not just because you may incur higher delivery costs but also because greater weighted and graded paper will be more durable - in which case where you are distributing your leaflets is also important..

Fourthly, you have to decide the best way of getting your a4 leaflet out to your target audience. There are many options such as hand outs to passers by, car windscreen distribution, letterbox distribution - either solus or via newspapers and magazines, on shop counters, or a direct mail shot. Each flyer distribution method has it’s own benefits, logistical issues and costs but the most important thing to consider is which distribution channel is going to get your message out to the people most likely to buy your product or service.

Finally, when choosing a supplier for your a4 leaflet printing, consider whether that printer can advise and assist you on all of the above. Dealing with your a4 leaflet printing campaign in one go, with a printer that can help you to organise design, weight, format, and distribution as well as the actual printing will save you time and hidden costs from having to sort this out yourself.

You may be able to get your a4 leaflet printing done more cheaply elsewhere but you will end up spending valuable time and money getting the rest of the work done. By choosing an experienced printer you will not only benefit from their expertise but also through lower overall costs. Companies such as Affordable leaflets not only have cheap a4 leaflet printing for as little as a penny a flyer, but they also provide online ordering for convenience, free UK wide delivery of your a4 printing as well as design and distribution expertise.

Affordable leaflets are also currently offering some extra savings on their usual printing prices for a4 leaflets. All leaflets are printed on 130gm white gloss art paper:

250 a4 leaflets – usual price of £99, now just £89
500 a4 leaflets – usual price of £115, now just £99
1,000 a4 leaflets – usual price of £159, now just £129
2,500 a4 leaflets – usual price of £199, now just £159
5,000 a4 leaflets – usual price of £249, now just £219
10,000 a4 leaflets – usual price of £299, now just £277
20,000 a4 leaflets – usual price of £598, now just £536
30,000 a4 leaflets – usual price of £879, now just £629
40,000 a4 leaflets – usual price of £1196, now just £718
50,000 a4 leaflets – usual price of £1495, now just £800
80,000 a4 leaflets – usual price of £2392, now just £1135
100,000 a4 leaflets – usual price of £2990, now just £1500

 

 

Affordable leaflets are based in Bolton, Greater Manchester, and provide leaflet printing, leaflet design, and leaflet distribution services throughout the UK; Providing free UK postage on all a3 flyers, a3 leaflets, a4 flyers, a4 leaflets, a5 flyers, a5 leaflets, a6 flyers, a6 leaflets and business cards.