A5 leaflet printing, typically on 130 gsm stock printing paper, printed either single or double sided, and with free UK delivery can be bought in a variety of volumes to suit all business needs and budgets. So whether you need 500 leaflets or 100,000 leaflets your a5 leaflet printing can cost you as little as 1p per leaflet.

Let’s say that you have already decided that you want to tell prospective customers about your event, services or sale, and when looking at the printing options, a5 leaflets have proven to be the most cost effective way of you getting your message out without overstretching your budget.
Let’s consider what is the best way of making the most efficient use of the printing space available on an a5 leaflets than on a larger size such as a4 leaflets?

Firstly, when looking for a printer to do your leaflets printing check whether there is any price difference between printing on single sided and double sided a5 leaflets. It goes without saying that double sided leaflets will give you more space to tell people about your event, service or sale. If your leaflet is being distributed through letterboxes it also has the added advantage of landing with your businesses message being either side up! Alternatively, if you are putting your a5 leaflets on car windscreens you’ll most likely want your leaflet printed on just the one side.

One of the most important elements of using a5 leaflets for a leaflet campaign though is through the design. Whether your leaflets are handed out, posted, placed in newspapers or magazines, or left for somebody to pick up, you will only have a few seconds to capture your target audience’s attention and get your message across to them.

With that in mind it is probably best to keep to a tried and tested formula that’s been a mainstay of advertising throughout the years - AIDA. AIDA stands for Attention, Interest, Desire, and Action, and is a formula that will help you to put your sales message across efficiently and effectively within your leaflet.

A – Attention. Start off with a strong, punchy statement headline that’s going to pull people in. Focus on the key selling point of your product, service, or event and say it in big, simple, impacting typography.

I – Interest. Increase the interest by demonstrating the advantages and benefits of your product, event or service.

D – Desire. Tell them how buying will improve their life or give them a beneficial experience.

A – Action. Tell people how they can experience this great product, event or service, how they contact you and when.

Don’t be afraid of reducing your leaflet’s wording in order to fit in a picture, or a couple of pictures that will demonstrate the values of the product or service that you’re trying to sell. Always use big clear images. Remember - a picture is worth a thousand words so don’t use compromise by using a small picture of your product just so that you can try and build the same desire and interest in it by using words instead.

Wherever possible try to feature people using the product or service within your a5 leaflets. That way they can relate your product to their lifestyle choices. At the very least you should try and show the product or service in the environment it’s intended for. Pictures can build desire and they can help people to decide if a product or service is relevant to them and fits in with their lifestyle needs – so make sure that you show your products off, and make sure that you show them off in the right manner and environment.

If possible, also back up any statements you make about your products or any pictures showcasing them with testimonials, reviews, or captions that reinforce your selling points. This will add further credibility to what you’re saying within your leaflet.

Making your event or product relevant to your target customers in the most simple and easy to understand way is absolutely central to a successful campaign using a5 leaflets. So, stick to what’s important and don’t try and fit everything in just because you’ve committed to spending on an a5 leaflets or any leaflet campaign. If you do things the right way you’ll be able to promote your next event, product push or sale with another advertising campaign - all paid for by the profits of your last a5 leaflet printing campaign.
 

Affordableleaflets.co.uk provide free uk delivery of a5 leaflets, online leaflet ordering, leaflets and leaflet design services and leaflet distribution.
 

 

 

 

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