If you've decided that your business or event is in need of some leaflets to help bring in those all important customers, and it's your first time ordering leaflets then there are quite a few things to consider. This simple 5-step guide should get you started.

Budget:
This sounds obvious but how much you have to spend will dictate the quality and scale of your leaflets campaign. It will influence how many leaflets you order, the quality of your leaflet printing, the quality of your leaflets paper, and how you distribute your leaflets. Decide what's most important but also try and get the best value out of all of the other elements wherever possible.

How many leaflets should you order?
The best approach is to consider what kinds of people are likely to be in the market for your service, product or event and how far you or they are likely to travel for it. You don't have to be an expert marketer to get a decent guestimate for how many leaflets you'll need printing as websites such as the office of national statistics will give you age and demographic breakdowns of most areas. Remember though, if you are having a sale, exclusive or offer, this will broaden the appeal of your product or event and may require even greater printing volumes of your leaflets. Also consider whether your choice of distribution method will help you to reach these potential customers.

Leaflet design:
Your leaflets will only have a few seconds to make an impact and ensure that they're picked up and read so when designing your leaflet stick to the important things that your customers need to know. Make your headline appeal to them directly. Make sure that you tell them the benefits of your product, service or event (price, quality, service etc) and don't forget that a picture speaks a thousand words - so use big, good quality images. Finally make sure that you tell them how, where and what they have to do next. Also remember that intricate, amazingly fancy leaflet design may be pleasing on the eye but will it get your message across quickly and efficiently, and does the quality of your leaflet design support and reflect the quality of your product and your customer expectations?

Leaflet stock:
Stock is basically your choice of paper quality of your leaflet printing - how thick it is, and whether your leaflet printing is in glossy or matt. When considering the stock that your leaflets are being printed on you should consider how durable you want it to be. As a result how you're distributing your leaflets (car windscreens, through letterboxes etc) should be a big consideration in this.

Leaflet distribution:
When setting your leaflet printing budget you should already have considered who is most likely to be the potential customer for your product, service or event. Now you have to decide what the best way to reach them is. There is a variety of ways that you can distribute your leaflets and your decision should purely be based on what's the best way of reaching the people that you want to reach.  The available options for leaflet distribution include newspapers or magazines, supermarket pick-ups, car windscreens, hand-outs, or solus distribution of your leaflets through letterboxes. Just make sure that however you choose to distribute your leaflets that you are making sure you've chosen the best way of getting in front of those customers that you want to reach in an appropriate timeframe.

With all of the above in mind you now need to go about choosing who is going to do your leaflet printing. Whilst cost is always a big consideration, convenience should be too. Companies such as Affordable leaflets, based in Bolton, offer a one stop shop of leaflet printing, design and distribution through their website. All of Affordable's leaflet printing orders are also posted out for free throughout the UK and you'll always have the added peace of mind that as well as the convenience of online ordering, they'll have somebody at the end of a phone to assist you if you need any help or have a query.

 

 

 

 

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