A5 flyer printing is one of the most popular choices for a direct marketing campaign and it’s easy to see why. A5 flyer printing is cheap, economical and has proven to work time and time again throughout the years.


To get the best out of your a5 flyer campaign, you just need to follow 5 simple steps.


Firstly, think about how many of each a5 flyer you will need printing. This will be determined by how big your target audience is and how local, geographically, your catchment area is. For example, if your product appeals to people aged over 45 in a town with a population of 100,000 you may expect to deliver to 40,000 flyers. You can always take a look at sites such as the office of national statistics or the census if you want to discover populations by age in your area. Once you have a rough idea of how many people you need to target simply multiply that figure by how many times you want to target them with the same flyer. Hey presto you now have a good idea of how many a5 flyers you need printing.


Secondly, think about the design. You generally want to keep your message simple to digest and impacting at the same time. Don’t try to be all things to all people and have too many words or images. Keep it relevant. Make your a5 flyer and it’s images stand out and talk directly to the people that you want to do business with about the benefits of what you’re selling. Make your offer or services as desirable as possible and potential customers will be more likely to hold onto your flyer or leaflet.


Thirdly, consider the format and weight. Do you want your a5 flyer printing single or double sided? How much information do you need to fit onto it? Is it being handed out or distributed through letterboxes or newspapers? Handouts may only require single sided printing where as a letterbox drop may need double sided. Also, many printing companies will print double sided for the same price so make sure that you get the best possible value. Weight is also important, and not just because you may incur higher delivery costs but also because greater weighted and graded paper will be more durable.


Fourthly, you have to decide the best way of getting your a5 flyer out to your target audience. There are many options such as hand outs to passers by, car windscreen distribution, letterbox distribution - either solus or via newspapers and magazines, on shop counters, or a direct mail shot. Each flyer distribution method has it’s own benefits, logistical issues and costs but the most important thing to consider is which distribution channel is going to get your message out to the people most likely to buy your product or service.


Finally, when choosing a supplier for your a5 flyer printing, consider whether that printer can advise and assist you on all of the above. Dealing with your a5 flyer printing campaign in one go, with a printer that can help you to organise design, weight, format, and distribution as well as the actual printing will save you time and hidden costs from having to sort this out yourself.


You may be able to get your a5 flyer printing done more cheaply elsewhere but you will end up spending valuable time and money getting the rest of the work done. By choosing an experienced printer you will not only benefit from their expertise but also through lower overall costs. Companies such as Affordable leaflets not only have cheap a5 flyer printing for as little as a penny a flyer, but they also provide online ordering for convenience, free UK wide delivery of your a5 printing as well as design and distribution expertise.

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