Leaflets are a very effective way of marketing your business, and if you want to make your business leaflets campaign a success there are a few simple rules to stick by. The ultimate goal of a leaflet campaign for any business is to get people’s attention and generate a response – by phone, email, a website visit, or calling into your shop or reception.

Choose the right leaflet and make it look professional:

The leaflet size itself will depend upon what you want to say, how much information you need to put across, who it’s being distributed to and how it’s being distributed, and, of course, your budget.
Whatever size leaflet you choose (usually a4, a5, a6) the important thing is that your business looks professional – so get it designed by a professional.

It may be more appealing to save yourself £50 on design costs, and do your leaflet on your home pc, but your leaflet campaign should ultimately show off the quality of your business products and services. A bad looking, or ‘tacky’ design won’t inspire enough of people’s confidence in you to generate a response. The upshot of this is that you can waste your entire business leaflet budget, time and effort, just because you wanted to save a few quid at the start.


Also, make sure that you choose the right grade of paper for your business leaflets in order to reflect the quality of your business and brand.

Make sure your message stands out:
The first thing you should do on your leaflet is tell your prospective customers what the most important thing about your offer or event is.


Don’t get into the habit of thinking your business name is the most important part of your leaflet and therefore should be at the top.


Every one of your customers will be thinking ‘what’s in this for me?’ so make sure that you create interest and desire. Grab people’s attention by asking them questions such as ‘What would you do if your tv stopped working this weekend?’ or by making a bold statement such as ‘The best value for money television deal this weekend’.


You will only have a small amount of time to get people’s attention so make it relevant, be bold, and put the most important things first.


Talk to your customers in a simple manner:
The ‘Sony super lcd 2017xvb series’ may mean a lot to somebody in the electrical retail trade but it won’t mean a thing to the general public. So simplify technical jargon into actual benefits ie Sony’s new lcd smart television lets you view multiple channels at the same time so all of the family can enjoy their own favourite shows.


Furthermore, keep the layout clean and don’t run long sentences or paragraphs when bullet points will do.


A picture is worth a thousand words:
Use images that show off the product or service that you’re promoting within your business leaflets. Always make the pictures relevant to your leaflet’s message and show the product in action wherever possible.


Include words that engage people:
You’ll often see words such as Free, Save, Exclusive, Bargain, Enjoy, and Discover used in advertisements because they’re powerful and contain emotions and benefits that everyone likes to experience. So, don’t be afraid of using them within your leaflet text as they’re great for engaging potential customers with your business, product or service.


Let your business leaflet ‘breathe’
Don’t cram too much into your leaflet. Make good use of the space around headlines, words and pictures to help them stand out, attract attention, and emphasise the key elements of what your business leaflets are promoting.


Tell them what to do next – and be ‘pushy’.
Now you have their attention, tell them how to experience your business product or service. Don’t be passive and leave too much emphasis on the customer contacting you whenever they feel like it.
Be strong and push them into action with phrases such as: Buy online today and save 10%; Call now whilst stocks last; Only 100 tvs in stock so buy yours today at; and so on.

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